Senior Content Strategist Job at Astreya, Santa Rosa, CA

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  • Astreya
  • Santa Rosa, CA

Job Description

Job Description

About the Role

Are you a storyteller who turns strategy into impact? We’re looking for a Senior B2B Marketing Content Strategist to be the architect of our brand voice and the driving force behind messaging that moves business outcomes.

In this role, you’ll craft high-impact campaigns, emails, landing pages, video scripts, and branded experiences that engage SMB buyers, influence decisions, and accelerate growth. You’ll work closely with cross-functional teams—including Product Marketing, Sales, Comms, Engineering, and Legal—to ensure every message is on-brand, persuasive, and performance-driven.

This is a role for a confident writer, meticulous editor, and strategic thinker who thrives in a fast-paced, idea-driven environment. If shaping narratives and inspiring action excites you, this is your stage.

Key Responsibilities

  • Create High-Impact Content: Develop marketing assets—emails, landing pages, video scripts, paid campaigns, and experiential content—that captivate audiences and drive measurable results.
  • Translate Strategy Into Story: Turn complex briefs and business objectives into clear, compelling narratives for Marketing, Sales, Customer Success, and IT decision-makers.
  • Uphold Brand Voice: Ensure messaging is consistent, clear, and tailored to different personas, channels, and buyer journey stages.
  • Collaborate Cross-Functionally: Partner with Integrated Marketing, Product Marketing, Comms, Sales, Legal, and Engineering to align content with broader business goals.
  • Lead Campaign Ideation: Contribute strategic insights to campaign planning and content development that maximizes awareness, engagement, conversion, and retention.
  • Editorial Leadership: Review, refine, and elevate all marketing content to ensure quality, accuracy, and impact.
  • Optimize for Performance: Apply SEO principles, UX best practices, and data insights to boost content visibility and engagement.
  • Measure & Refine: Track content performance and use analytics to continuously improve messaging strategies.

Qualifications & Requirements

  • Adaptability & Thought Leadership: Navigate shifting priorities, provide strategic guidance, and elevate content to meet market and audience needs.
  • Audience-Centric Storytelling: Create persuasive content that resonates with SMB buyers and internal stakeholders.
  • Content Marketing & UX Expertise: Strong knowledge of content marketing strategies, SEO, and UX principles.
  • Cross-Functional Collaboration: Experienced working with teams such as Product Marketing, Sales, Comms, Legal, and Engineering.
  • Deep Understanding of B2B Buyer Journey: Craft messaging that drives decisions at every stage.
  • Exceptional Writing & Editing Skills: Clarity, brevity, and precision in all content.
  • Measurable Impact: Portfolio demonstrating diverse content, tones, and performance-driven results.
  • Proven Expertise in B2B Marketing Copywriting: 10+ years of experience, ideally in tech or SaaS.
  • Strategic and Creative Balance: Align content with business goals while delivering compelling, on-brand messaging.

Job Tags

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